Arthaa Labs
02 · product mock
02 / Commerce · B2B Infrastructure

AgentBazaar

The India-native agentic commerce infrastructure layer — enabling Indian businesses to expose their inventory, pricing and negotiation rules to AI shopping agents, and enabling B2B procurement agents to discover, negotiate and transact with Indian suppliers at machine speed.

Commerce Infrastructure $15T B2B opportunity by 2028 B2B SaaS + transaction fee UPI + ONDC rails moat
Why now, why India. The agentic commerce race has started globally (OpenAI ACP, Google UCP, Stripe/Mastercard/Visa). India's ONDC + UPI + Account Aggregator stack is public, agent-readable DPI no Western protocol captures — but no platform makes Indian SME inventory discoverable and negotiable by AI agents. AgentBazaar is that missing layer, built natively on ONDC and UPI.
Proof points
$15T
B2B spend through AI agent exchanges by 2028 (Gartner)
90%
B2B purchases AI-agent-intermediated by 2028
ONDC
Public DPI rails — structural India moat vs US protocols
Interface Wireframe — Seller's Agent-Ready Dashboard
agentbazaar.in / seller / fabric-house-surat / catalog
AgentBazaar · Fabric House Surat Live
CatalogAgent queriesNegotiationsOrdersDisputes
847
Agent queries received today
23
Active agent negotiations in progress
₹14.2L
Orders completed via agents this week
Live agent negotiation — buyer: Myntra Procurement Bot
Myntra-Procure-Agent: Request 500 units Kanjivaram silk, 6m length, delivery Mumbai by Apr 20
AgentBazaar-Seller: Available: 500 units · ₹2,800/unit at this volume · GST 5% · delivery 10–12 days from Surat
Myntra-Procure-Agent: Volume: can you do 750 units for Apr 15 delivery? Budget ₹2,600/unit
AgentBazaar-Seller: 750 units: ₹2,650/unit (within volume discount rules) · Apr 15 possible if confirm by 5PM today
→ Offer accepted by buyer agent · Generating purchase order…

Negotiation rules — your AI negotiator settings

Min order qty100 units
Volume discount 500+5% off list
Volume discount 1000+8% off list
Payment terms50% adv, 50% dispatch · UPI
Floor price (never go below)₹2,400/unit · hidden
Auto-confirm ifIn price range + slot avail

Agent discoverability — protocol status

ONDC listed✓ Active
ACP (ChatGPT/OpenAI)✓ Verified catalog
UCP (Google/Shopify)⚠ Setup needed
MCP (enterprise bots)✓ Active
UPI payments✓ Agent-enabled
Fix UCP gapView catalog JSON

Group buying coalition — 3 buyers forming right now

3 buyer agents have expressed interest in the same SKU

Combined volume: 1,200 units → qualifies for the 8% tier

AgentBazaar is coordinating coalition pricing

Est. savings for buyers: ₹1.2L · Your revenue: same

Allow coalition
What AgentBazaar Does
  • Agent-ready catalog builder — normalizes & publishes product data in ACP/UCP/MCP-compatible format
  • Dynamic negotiation rules engine — MOQ, discount tiers, GST, SLAs, payment terms queried & negotiated programmatically
  • ONDC agent bridge — any buyer-side agent discovers & transacts via ONDC rails
  • UPI-native agent payments — agent-initiated purchases settle on UPI, near-zero cost
  • Buyer-side procurement agents — negotiate with supplier agents 24/7, no per-order hand-holding
  • Dispute resolution engine — structured dispute chain with evidence + automated resolution
  • Group buying coordination — buyers form coalitions for volume discounts, fully automated
Competitive Landscape
PlayerIndia/ONDCB2B negotiationUPI agent payGroup buying
ACP (OpenAI/Stripe)✗ US-first✗ Fixed price✗ Card rails✗
UCP (Google/Shopify)◑ Shopify India✗✗✗
IndiaMART / TradeIndia✓✗ Manual only✗✗
ONDC (protocol only)✓✗ No negotiation◑✗
AgentBazaar ★✓ ONDC native✓ AI negotiation rules✓ UPI agent-native✓ Coalition agents

Moats

  • ONDC + UPI structural moat — US protocols can't replicate
  • Negotiation rules dataset — smarter with each transaction
  • Network effect: more sellers → more buyers → more agents
  • GST / regulatory compliance baked into agent transactions

Target Customers

  • Indian SME exporters (textiles, gems, pharma)
  • B2B wholesale distributors
  • Large enterprises running procurement agents
  • ONDC players · Udaan / Juspay / Razorpay as partners